For Pro AV folks, the Integrated Systems Europe (ISE) trade show is more than an annual tech adventure. It’s a glimpse into the future of how people will work in the future – and a chance to experience the solutions that will shape organizations for years to come.
From AI-powered collaboration to smart building technologies, technology providers used their presence at ISE 2025 to announce a ton of new offerings. But how do newly created solutions translate into tangible benefits for technology, facilities and workplace leaders? And how can understanding what’s available help you create more engaging workspaces – and equally important – help you optimize your workplace technology investments?
This post breaks down the most impactful trends we saw at ISE 2025 and we also explain why they matter.
The first clear trend at ISE 2025 was advanced display technologies. Not only are displays getting bigger, brighter, and smarter, but they’re also taking on new shapes:
Beyond the hardware, display processing became increasingly sophisticated, enhancing image quality and enabling more intelligent control and integration with other systems.
Why it matters: These advanced display technologies create more engaging experiences for everyone, from employees collaborating in the office to customers interacting with your brand. In turn, this allows you to communicate more effectively and build stronger connections with your audiences.
There’s a financial impact, too. As newer technologies become more prevalent, the cost of existing solutions often decreases, making high-quality visuals more accessible. Plus, the enhanced efficiency and longevity of these new displays can lead to long-term cost savings.
Another category that caught our attention is the growing number of AR/VR/XR, projection mapping, and interactive installations. There were more haptics, spatial audio and other technologies that delivered truly immersive experiences. For example:
Why it matters: These technologies can foster deeper understanding, spark creativity, and enable remote collaboration in entirely new ways, ultimately leading to improved communication, increased productivity, and a stronger competitive edge.
As these technologies mature, they're becoming more accessible and cost-effective, offering a compelling ROI for organizations looking to innovate and differentiate.
Integrating smart technologies in buildings was a significant focus, with advancements in automation, energy efficiency, and intelligent control systems highlighted – in the ISE 2025 Smart Building Technology Zone. Several manufacturers also explored the role of IoT sensors and data analytics in optimizing building performance.
Why it matters: Smart building technologies can automate everyday operations and streamline building management. Plus, with insightful data on how your spaces are actually used, you can fine-tune your workspace design to support your team's needs and boost their productivity.
Brian Solis, a renowned digital analyst and futurist, delivered a compelling opening keynote at ISE 2025, focusing on the transformative power of AI in the pro AV and systems integration industry. And there was evidence of this in every corner of the show floor.
AI-powered solutions – particularly in video conferencing and workspace optimization – are enhancing productivity and user experience in various environments. For example:
Why it matters: AI analytics can provide valuable insights into how AV systems are being used, allowing organizations to optimize their technology investments and improve their ROI.
As Commercial Integrator noted in their ISE 2025 recap, broadcast AV was also a hot topic at this year’s show. This is partly because “everyone and every organization strives to be a storyteller and content creator.”
Whether delivering an all-hands call, teaching a lecture or holding a live fundraising event, high-quality video and audio are critical. Some of the most innovative solutions at this year’s show include:
Why it matters: When organizations share their content in more compelling ways, it does more than enhance their image. Companies attract more customers. Schools attract more students. Causes attract more donors. And that translates to the bottom line.
Want to learn more about the latest AV innovations? We’re AVI Systems, a global AV systems integrator. Our team of highly experienced AV experts welcome the chance to learn more your goals and recommend the solutions that can help you achieve them.