If your company sells a complex or experiential product, it can be hard to show your value to prospective customers. That’s why for years, companies have turned to customer experience or innovation centers.
These centers allow you to showcase your brand, product, or services in an interactive way. This is particularly helpful for organizations in technology, retail, manufacturing, and energy – where seeing solutions in context helps existing customers and new prospects better understand a potential application.
Usually built around the goals of storytelling, strengthening relationships, and creating dialogue, experience centers consist of a series of spaces such as a:
Following are three trends we’re seeing across our global customer base that show where experience center design is headed next.
DVLED was out of reach even for many enterprise customers as recently as 3 years ago because it was costly. Over time, this technology has become more affordable and attainable and, as a result, is now playing a bigger role in experience centers.
DVLED is a powerful solution because it’s not bound to a specific size
AVI recently deployed a DVLED experience center for our customer Emerson Automated Solutions in Houston, Texas (see above image).
Related reading: Engineering a Wow!-Worthy Client Experience
The next trend we see frequently is the implementation of show control solutions like Pandoras Box, Analog Way, and Purple. These tools can automate the experience so you can focus on creating connections rather than managing technology and content. Used correctly, automation can move the dialogue along naturally based on the story you want to tell.
Experience centers are no longer solely for the people in the physical space. The modern center frequently leverages collaboration platforms like Teams or Zoom, paired with broadcast quality elements, allowing remote contributors into an experience.
In particular, we’re impressed with NewTek technology. We liked it so much that we added them to our AVI experience center in Minneapolis.
We’re also closely watching what’s happening in experience centers using virtual and augmented reality.
For example, some of our manufacturer partners use VR/AR as real-time design tools with their customers. This technology helps them experience what specific AV solutions would look and feel like in the context of a customer’s actual space. This includes obvious items like speakers or projection system placement, but it can also predict audio quality issues like echoes – including how to solve those issues.
If you’re considering an experience or innovation center for your corporate campus, AVI would welcome the opportunity to discuss whether these trends or other AV solutions are right for you.