BROADCAST SOLUTIONS

While a news station broadcasts to radio and TV, other outlets message to a narrow, more specific audience — or a narrowcast.

With TV and entertainment becoming highly personalized, narrowcasting is the primary means for delivering content to groups of people by region and other criteria. Houses of worship rely on narrowcasting solutions to broadcast services to their congregation, which has helped keep people connected when they’re unable to travel to the physical space.

Our broadcast team works with organizations to understand the audiences receiving the messages, the internal framework for delivering those narrowcasts, and how best to align a system for optimal utilization.

The costs of post-production have dropped dramatically, bringing many editing tools within easy reach of the masses. What that also means is the landscape for tools has greatly expanded, making it difficult to decide on which option is right for you.

Each comes with its own suite of tools for trimming, splicing, cutting, and arranging clips across the timeline. Each includes features for color grading and visual effects. How do you know which is best for your post-production needs?

Before we even get into the specs of a software solution, we first want to know how it’ll be used. What processes are in place today? What are your workflows? Let’s start there.

Capturing, recording and distributing high-quality, low-latency audio and video has become a critical part of many organizations’ infrastructure as more people work remotely, learn from home, and visit doctors using their smartphones or tablets.  

In universities, it’s important to be able to create an in-classroom experience for students who are taking courses online. What better way to create that experience than recording and distributing videos that students can access wherever they are? Reaching a remote audience requires bridging, recording, and streaming solutions to ensure that audio and video can reach its intended audience without disruption or delay.  

These solutions take many forms – both hardware and software – and our broadcast team can help you find what best aligns with your internal workflows and goals.

Video acquisition no longer depends on videotape – it happens on compactSD cards and portable hard drives. The abundance of inexpensive, reusable storage now enables you to shoot hours of footage without worrying about processing the media.

The only pitfall: How do you plan to manage endless amounts of footage? Fortunately, the challenges created by technology can also be answered by it and our broadcast team can show you how.